AfriVersion
Project Introduction
Machakos University’s project aimed to use virtual reality technology to revolutionize the fashion industry by creating an avatar-based platform that allowed customers to try on outfits virtually. The platform aimed to reduce the number of returns and increase sales, while providing a personalized and engaging experience that could strengthen brand identity and customer loyalty.
Project details
The project by Machakos University aimed to create a virtual reality technology that would revolutionize the fashion industry. By using an avatar to upload customer body size details, the technology allowed customers to try on multiple outfits in a virtual setting before making a purchase.
This technology had the potential to improve customer satisfaction by enabling them to get a more accurate idea of how an outfit would look on their body before buying it. This could help reduce the number of returns and exchanges, and ultimately increase sales and customer loyalty for fashion retailers.
In addition, the technology provided an innovative and engaging experience for customers, which could set fashion retailers apart from their competitors. By providing a unique and personalized experience, fashion retailers could build a stronger brand identity and increase customer engagement.
Target Market
- Fashion retailers were interested in improving customer experience and increasing sales through the use of virtual reality technology.
- E-commerce platforms were seeking to integrate virtual reality technology into their platforms to enhance the online shopping experience for customers.
- Customers in the fashion industry were looking for a more engaging and interactive way to try on clothes virtually.
- Technology providers could partner with fashion retailers and e-commerce platforms to offer virtual reality solutions and generate revenue.
Business model
The project had the potential to generate revenue through partnerships with fashion retailers and e-commerce platforms. The virtual reality technology could have been integrated into existing online shopping platforms, making it easy for customers to access the technology and try on clothes virtually.
Overall, the project aimed to improve customer satisfaction and provide a more engaging experience for customers in the fashion industry. By leveraging virtual reality technology, the project had the potential to revolutionize the industry and generate revenue for fashion retailers and technology providers alike.